Description:

• advice and stories from real practitioners
• scores of pages of downloadable forms, letters, work sheets, and templates on the CD-ROM so you don't have to invent them yourself
• a well-organized, easy-to-read, compact and humor-filled writing style
• condensed "points to ponder" at the end of each chapter
• hundreds or resources, websites, and tips to make your professional life easy
• Many effective marketing ideas
• New chapter on buying and selling a practice
  

• Getting Up and Running: Welcome & Introduction
  
  • First Things First:
    
  • Setting Goals
    
  • What Could You Be Doing While You’re Still at School?
    
  • Legal Stuff You Need to Know and Do
    
  • Methods of Practice and Business Models
    
  • Clinic Partners
    
  • Working for Other Practitioners,Clinics or Hospitals
    
  • Going Where Your Skills are Needed
    
  • Think About Specialization
• Working on Your Own:
  
  • Business Basics
    
  • Setting Your Fees and Managing Your Budget
    
  • How Much $$ Do You Need to Get Started?
    
  • Finding a Space and Negotiating a Lease
    
  • Creating a Business Plan for Your Clinic
    
  •  Outside the Doc-in-a-Box
    
  • Files and Record-keeping
    
  • The Wonderful World of HIPAA
    
  • Hiring and Keeping People to Work for You
    
  • Patient Management, or, How Do You Keep Them Coming Back Happy?
    
  • Using the Services of Other Professionals
• Getting Paid:
  
  • Attitudes About Money
    
  •  Methods of Payment for Your Patients
    
  • The Ins and Outs of Billing
    
  • Insurance
    
  • Personal Injury
    
  • Patients: Yes or No?
    
  • Working with Workers’ Compensation
    
  • Selling Products from Your Clinic
    
  • Buying or Selling an Acupuncture Practice
• Marketing Your Practice:
  
  • Marketing from Day One: First Things First
    
  • Marketing Inside Out
    
  •  Community Team Builders and Marketing
    
  • Building and Using a Mailing List
    
  • Creating Your Presentation Folder
    
  • Using Press Releases
    
  •  Marketing Your Practice on the Web
    
  • Marketing Odds and Ends
    
  • Growing Your Life .... Avoiding Burnout Conclusion
• Resources for Going Further (books, classes, websites)
• Appendix A – NPI Information
• Appendix B – Hospital Work Agreements
• Index

Price: R590.00

• Tell a Friend
• Write review / comment